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Faster-Than-Real-Time SD And HD Encoding and Transcoding Solutions For H.264, On2 VP6® For Flash®, WM9/VC1 and MPEG-2 Now Available From Leading Spanish Distributor And Video Solution Provider

AMSTERDAM, September 7 – Kulabyte, a leading provider of advanced audio and video processing technologies, today announced that it has signed HiCOM, a leading distributor of high-end video products, to a distribution agreement in which HiCOM will offer Kulabyte Express products, the industry’s fastest video encoding solution, to its broadcast, post-production, and streaming clients. HiCOM, based in Madrid and Barcelona, Spain, will represent Kulabyte throughout the European Union.

“The European market is an ideal opportunity for us to deliver multi-platform encoding solutions for broadcasters and media companies that seek to deliver over-the-air, satellite, online, and mobile video solutions for their customers,” said Chris Gottschalk, CTO of Kulabyte. “We look forward to working with HiCOM to bring our encoding solutions to a broad set of clients in Europe.”

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Kulabyte Express Live delivers live, 2 pass VBR, high-quality HD streaming for H.264 and On2 VP6 for the Adobe Flash Player 9

Amsterdam – September 6, 2007 – Kulabyte™, a leading provider of advanced video encoding optimization technologies, introduces the newest member of its Express product line delivering live
2-pass VBR SD and HD H.264 and VP6 video support for Adobe® Flash® Media Server 3.

With the recent announcement of H.264 support in the Adobe® Flash® player, Kulabyte customers now have a choice between H.264 and VP6 when encoding for Flash® Player compatible video. Since Kulabyte implements MainConcept’s H.264 encoder, Express Series customers will realize optimized performance and quality from their H.264 streams for Adobe Flash Player compatible video.

Kulabyte has also joined the Adobe Flash Media Solutions Partner program. The partnership program establishes a framework between both companies with Kulabyte being one of Adobe’s encoding partners as it relates to rich media content creation and distribution.

“We’re excited to be a member of the Adobe Flash Media Solutions Partner program. Now that Flash Media Server 3 and Adobe Flash Player 9 support both HD and H.264 in addition to On2 VP6; our customers will have the ultimate in flexibility, scalability, quality, and performance from Kulabyte’s Flash products,” said Chris Gottschalk, co-founder and chief technology officer for Kulabyte.

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Kulabyte Announces Its New Express Encoding Series With H.264 Encoding Support For Adobe® Flash® Player 9

Business Wire, August 22, 2007

Kulabyte Scales Its TimeSlice(TM) Technology to Address the Need for High Speed, High Quality Encoding across Multiple Markets; from Dual Core Laptops to Large Enterprise Multi-Server Networks

SAN MARCOS, Texas -- Kulabyte, a leading provider of advanced video encoding optimization technologies, today announced that it has shipped Kulabyte Express Premier, the first product in the new Kulabyte Express Product line-up. The new Kulabyte Express series will debut at IBC 2007 in Booth 6.111, Hall 6 of the RAI Convention Center, on September 7th in Amsterdam.

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Kulabyte Professional Encoding Solution Suite Enables M&A Customers to Deliver Faster, Less Costly On-Demand and Live Video Solutions.

LAS VEGAS, NV - Kulabyte, a leading provider of advanced audio and video processing technologies, today announced that it has entered into an original equipment manufacturer (OEM) agreement with M&A Technology, a leading provider of computer products and networking solutions for corporate, government, and education customers, to provide generic servers and encoding stations pre-loaded with the Kulabyte Professional Encoding Suite. The initial products, available after NAB, include 4- and 8-core servers for standard video encoding applications, and exclusive16-core encoding solutions based on Dual-Core AMD Opteron processor-based servers for professional, broadcast, and post-production applications. The announcement was made today at the National Association of Broadcasters (NAB) conference in Las Vegas.

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Kulabyte And AMD To Demonstrate Worlds Fastest Video Encoding Solution At NAB 2007

San Marcos, Texas, April 11, 2007 - Kulabyte(tm), a leading provider of advanced audio and video processing technologies, and AMD, Inc. (NYSE: AMD) today announced that the Kulabyte Professional Encoding Suite powered by Dual-Core AMD Opteron(tm) processors in an 8-socket server configuration is the industry's fastest video encoder solution utilizing standard codec engines like On2 Flash, VC-1, MPEG-2 and MPEG-4.

Kulabyte's TimeSlice(tm) technology delivers faster than real-time encoding, noticeably improved picture quality and significant bandwidth savings, while utilizing industry standard codec engines. When deployed with dual-core AMD Opteron processors, tests show that 16-core encoding servers deliver a 60% increase in speed and efficiency over competitive multi-core processing platforms, which are currently limited to a maximum of 8-cores in a single server. Digital media creators can encode, and distribute digital content at speeds more than 12 times faster than industry-standard codec times at comparable prices.

"AMD has engineered multi-core processors with the performance advantages of their Direct Connect Architecture. They are ideally suited to the multi-platform production environment, and the Kulabyte solution represents a key catalyst for the rapid increase in digital video encoding productivity, speed and quality," said Rick Doherty, president of industry analyst firm Envisioneering. "A truly open-standards approach to video encoding, with a PC-based architecture, enables a very broad spectrum of content-holders and producers to cost-effectively encode and distribute video over multiple networks. This is the right approach to the expanding digital video universe."

Whether uploading to user-generated Web sites, transporting over broadcast, cable, or satellite networks, or encoding for file storage, professional DVD authoring houses, post-production facilities, television studios, film archives, user-generated Web sites, and mobile video producers can benefit from the Kulabyte solution powered by AMD Opteron processors. The advantages of faster encoding are particularly desirable for time-sensitive content such as news, sports and live broadcasting as well as the explosion of consumer generated video content on the Web and mobile platforms.

These AMD advantages scale and become greater as more AMD processor cores are added to the encode pipeline resulting in greater customer benefit. With Quad-Core AMD Opteron processors, code-named "Barcelona," on the horizon, Kulabyte plans to scale a single video encode solution from a current industry-leading 16 cores to 32 cores. The Kulabyte solution powered by AMD Opteron processors consistently outperforms the competition in SD and HD video compression by as much as 10% in similarly configured comparisons, when tested against the same number of cores.

"The professional video industry is at a crossroads as high-definition video, mobile video, and Internet video formats create tremendous demands for rapid workflow," said Chris Gottschalk, president and chief technology officer at Kulabyte. "Kulabyte and AMD can jointly address these issues with standards-based, off-the-shelf solutions that are affordable and here today."

Said Charlie Boswell, director of Digital Media and Entertainment for AMD, "Kulabyte's innovative approach to video encoding takes advantage of the superior scalability of AMD Direct Connect Architecture and together these customer-centric technologies solve one of the biggest problems faced by content owners both large and small in the digital media age."

Kulabyte Professional Encoding Suite is a patent-pending multi-core encoding system that can operate using most OEM standards-based video codecs and will be demonstrated at NAB 2007 using AMD Opteron processors. Please visit the Kulabyte Booth SL13713 in the South Hall of the Las Vegas Convention center during the National Association of Broadcasters (NAB) 2007 convention, April 16-19.

For further information about Kulabyte, please visit the company Web site at www.kulabyte.com

 
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